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Catalog
and Booklet Printing
Are
you looking for catalog printing or booklet printing? Catalogs
and booklets are multi-page informational documents usually printed
in one, two or four colors. They come in various sizes depending
on the application and industry. We are able to print both
the body and cover on the paper grade of your choice.
Design
Questions??
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How
many pages will it have? Are you going to have room to print the
content and graphics you have decided upon.
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Are you going to print
in full color?
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Have you thought about
the paper you are going to print on?
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How often will your
catalog or booklet be distributed? Do you want to create a template
into which information can be updated as needed?
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Will you provide graphics?
Lancer Ltd. has graphics on file that you may be able to use.
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Will ordering information
be included within your catalog? A separate brochure or flyer can
be printed alongside your catalog or booklet to include this important
information.
Booklet
and Catalog Design
 Communication
is the #1 goal of any design. There are a number of things
that can be included in a design that will grab a reader's attention. Take
a look at these concepts. The tips given should be able to
help your design look sharper.
Alignment
Be
sure to eliminate any design that detracts attention from your piece. Most
people unknowingly prefer symmetry. They look for lines, shapes,
circles and patterns. Knowing this, make sure images, graphics
and text are designed correctly to direct the most attention possible. You
should literally make your design jump out and catch someone's attention.
Repetition
Establish
repetition in a design by reusing a base set of colors, typefaces,
rules and branding imagery. This will help the reader recognize
and remember a product, image, concept or whatever you are trying
to communicate.
What
type of paper to use?
Don't
forget to consider the performance characteristics needed when selecting
a paper. While cost and look are important, the use of the product
will determine the paper best suited to the project.
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