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Newsletter
Printing
Are you looking to have a newsletter
printed? A newsletter can be a powerful marketing tool. They
maximize your exposure to a large group of clientele. They also
make customers aware of the other products and services your company
may offer. Finally they strengthen customer loyalty and trigger
repeat sales. Newsletters are branding tools that make a statement
about your business. If used correctly, they can make a powerful
statement.
Newsletter Design Tips
The first thing to remember when creating
your newsletter is to keep the design consistent. Keeping the
margins and headers the same throughout creates a professional image
which will ultimately help deliver your message. This type of
consistency can best be achieved through a template.
Most people read from left to right. This
being the case, don't make it difficult for them. Avoid inflicting
irregular shaped blocks of type. For maximum readability use
headlines and sub-headings.
Try
to keep your fonts to a minimum. Arbitrarily using several
font sizes and types will only lessen the appearance of your publication. Also,
avoid italicized typefaces. This will often slow down the reader.
The
body of your publication should be sized between 9 and 11 points.A
good rule of thumb is to set leading text two or three points higher
than the body text size.
Finally,
ask us. We are professionals and have some great insight on
newsletter design.
Graphics
The graphics and pictures in your newsletter
are very important. Don't get carried away though. It doesn't
have to be extravagant. It has to be just enough to get your
message across and give the reader some visual idea of what you are
trying to express.
The cover of your newsletter is probably the most important. It
sets the tone and makes people want to read it. Be sure to include
important information. Let the reader know what the newsletter
is about and who publishes it. Make the title unique so readers
can identify it at a glance.
Look at other newsletters. Which ones appeal to you and your
audience? Use these as the motivation for the design you are
trying to achieve.
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